My research addresses the interconnections between Hollywood and the fashion industry from a historical perspective. I am particularly interested in how Hollywood's intermedial reach propelled the international fashion system through the global circulation of cultural and economic capital. My work departs from the study of media discourses originating in public relations, advertising, and other communication practices to understand how ideas travel into popular culture manifesting in social and cultural phenomena. My research is heavily driven by archival research and integrates fashion, film, and media history from a transdisciplinary perspective. 

My book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation is forthcoming in Edinburgh University Press. The study traces the liaison between Hollywood and fashion institutions, to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a fashion event in its own right. 


I am currently developing a digital humanities project in association with The Media Ecology Project (Dartmouth College) and the Moving Image Research Collections (University of South Carolina).




Stockholm University

Ph.D. in Fashion Studies, Centre for Fashion Studies, Department of Media Studies.

Media industries

Fashion as an industry

Public Relations, advertising and marketing practices


Stockholm University

Master of Arts in Cinema Studies 

Department of Cinema Studies.


Universidad Argentina de la Empresa

Licentiate in Public Relations.

American studies

Fashion and Film

Fashion and costume design history

Fashion news films and cinemagazines

Celebrity culture

Consumer culture

Hollywood history

Globalization and mass media


Archival research

Historical Reception


Transdisciplinarity and complex thinking


English, Spanish, Portuguese, and Swedish.

© 2018 by Elizabeth Castaldo Lunden. 

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