My research addresses the interconnections between Hollywood and the fashion industry from a historical perspective. My work departs from the study of media discourses originating in public relations, advertising, and other communication and marketing practices to understand how ideas travel into popular culture and manifest in social and cultural phenomena. I am particularly interested in studying epiphenomena and pseudo-events to understand how Hollywood's intermedial reach helped propel the international fashion system through the global circulation of cultural and economic capital. My work is heavily driven by archival sources and integrates fashion, cinema, and media history.
My book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation edited by Edinburgh University Press, analyzes the Academy Awards' red-carpet phenomenon, tracing the liaison between Hollywood and fashion institutions to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a fashion event in its own right.
I am currently developing a digital humanities project in association with The Media Ecology Project (Dartmouth College) and the Moving Image Research Collections (University of South Carolina).
Doctor of Philosophy in Fashion Studies
Center for Fashion Studies
Department of Media Studies.
Fashion as an industry
Public Relations, advertising and marketing practices
Master of Arts in Cinema Studies
Department of Cinema Studies.
Universidad Argentina de la Empresa
Licentiate in Public Relations.
Fashion and Film
Fashion and costume design history
Fashion news films and cinemagazines
Globalization and mass media
DHA to CDA
Transdisciplinarity and complex thinking
English, Spanish, Portuguese, and Swedish.