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My research addresses the historical cross-industry relations between Hollywood and the fashion industry. I am particularly interested in studying how Hollywood's intermedial reach helped propel the international fashion system through the global circulation of cultural and economic capital. I depart from the study discourses originating in public relations, advertising, marketing, and other institutional practices to understand how ideas travel into popular culture and manifest in social and cultural phenomena. My work contributes to the pool of knowledge about the United States's rise to power in the global arena by circulating popular culture to promote their ideals and propel consumer culture during the 20th Century. My research is heavily driven by archival sources and integrates fashion, cinema, and media history. 

My latest book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation, historicizes the Academy Awards' red-carpet phenomenon, tracing the liaison between Hollywood and fashion institutions to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a global fashion media event. 


I am currently writing a book about fashion in newsreels and developing a digital humanities project associated with The Media Ecology Project (Dartmouth College).

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Stockholm University

Doctor of Philosophy in Fashion Studies

Center for Fashion Studies

Department of Media Studies.


Stockholm University

Master of Arts in Cinema Studies 

Department of Cinema Studies.


Universidad Argentina de la Empresa

Licentiate in Public Relations.

Archives /Archival research


Public Relations, advertising and marketing practices in the cinema, media and fashion industries.

Hollywood History


Fashion in newsreels

Costume design

Globalization and mass media

Celebrity and consumer culture

Digital humanities


English, Spanish, Portuguese, and Swedish.

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