My research addresses the interconnections between Hollywood and the fashion industry from a historical perspective. I am particularly interested in how Hollywood's intermedial reach propelled the international fashion system through the global circulation of cultural and economic capital. My work departs from the study of media discourses originating in public relations, advertising, and other communication practices to understand how ideas travel into popular culture manifesting in social and cultural phenomena. My research is heavily driven by archival research and integrates fashion, film, and media history from a transdisciplinary perspective.
My book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation is forthcoming in Edinburgh University Press. The study traces the liaison between Hollywood and fashion institutions, to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a fashion event in its own right.
I am currently developing a digital humanities project in association with The Media Ecology Project (Dartmouth College) and the Moving Image Research Collections (University of South Carolina).
Ph.D. in Fashion Studies, Centre for Fashion Studies, Department of Media Studies.
Fashion as an industry
Public Relations, advertising and marketing practices
Master of Arts in Cinema Studies
Department of Cinema Studies.
Universidad Argentina de la Empresa
Licentiate in Public Relations.
Fashion and Film
Fashion and costume design history
Fashion news films and cinemagazines
Globalization and mass media
DHA to CDA
Transdisciplinarity and complex thinking
English, Spanish, Portuguese, and Swedish.