ABOUT ME

My research addresses the interconnections between Hollywood and the fashion industry from a historical perspective. My work departs from the study of media discourses originating in public relations, advertising, and other communication and marketing practices to understand how ideas travel into popular culture and manifest in social and cultural phenomena. I am particularly interested in studying epiphenomena and pseudo-events to understand how Hollywood's intermedial reach helped propel the international fashion system through the global circulation of cultural and economic capital. My work is heavily driven by archival sources and integrates fashion, cinema, and media history. 

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My book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation edited by Edinburgh University Press, analyzes the Academy Awards' red-carpet phenomenon, tracing the liaison between Hollywood and fashion institutions to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a fashion event in its own right. 

I am currently developing a digital humanities project in association with The Media Ecology Project (Dartmouth College) and the Moving Image Research Collections (University of South Carolina).
 

EDUCATION

RESEARCH INTERESTS

2018

Stockholm University

Doctor of Philosophy in Fashion Studies

Center for Fashion Studies

Department of Media Studies.

Media industries

Fashion as an industry

Public Relations, advertising and marketing practices

2012

Stockholm University

Master of Arts in Cinema Studies 

Department of Cinema Studies.

1998

Universidad Argentina de la Empresa

Licentiate in Public Relations.

American studies

Fashion and Film

Fashion and costume design history

Fashion news films and cinemagazines

Celebrity culture

Consumer culture

Hollywood history 

Globalization and mass media

Epiphenomena

Archival research

Digital humanities

Historical Reception

DHA to CDA

Transdisciplinarity and complex thinking