My research addresses the interconnections between Hollywood and the fashion industry from a historical perspective. I am particularly interested in how Hollywood's intermedial reach propelled the international fashion system through the global circulation of cultural and economic capital. My work departs from the study of media discourses originating in public relations, advertising, and other communication practices to understand how ideas travel into popular culture manifesting in social and cultural phenomena. My work is heavily driven by archival research and integrates fashion, film and media history from a transdisciplinary perspective.
My doctoral dissertation consisted of a historical study of the Academy Awards ceremony and its red-carpet pre-show. The study traced the liaison between Hollywood and fashion institutions, understanding how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a fashion event in its own right.
I am currently working on a book manuscript about the history of the Academy Awards' red-carpet phenomenon under contract with Edinburgh University Press.
Class, prestige, and symbolic capital
Ph.D. in Fashion Studies, Centre for Fashion Studies, Department of Media Studies.
Fashion as an industry
Public Relations, advertising and marketing practices
Master of Arts in Cinema Studies
Department of Cinema Studies.
Universidad Argentina de la Empresa
Licentiate in Public Relations.
Fashion and Film
Fashion and costume design history
Fashion news films
Globalization and mass media
DHA to CDA
Transdisciplinarity and complex thinking
English, Spanish, Portuguese, and Swedish.