My research addresses the interconnections between Hollywood and the fashion industry from a historical perspective. I am particularly interested in studying how Hollywood's intermedial reach helped propel the international fashion system through the global circulation of cultural and economic capital. I depart from the study discourses originating in public relations, advertising, marketing, and other institutional practices to understand how ideas travel into popular culture and manifest in social and cultural phenomena. My work contributes to the pool of knowledge about the rise to power of the United States in the global arena during the 20th Century through the circulation of popular culture to promote their cultural ideals and propel consumer culture. My research is heavily driven by archival sources and integrates fashion, cinema, and media history. 

My latest book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation, historicizes the Academy Awards' red-carpet phenomenon, tracing the liaison between Hollywood and fashion institutions to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a fashion event in its own right. 


I am currently developing a digital humanities project associated with The Media Ecology Project (Dartmouth College) and the Moving Image Research Collections (University of South Carolina).





Stockholm University

Doctor of Philosophy in Fashion Studies

Center for Fashion Studies

Department of Media Studies.

Media industries

Fashion as an industry

Public Relations, advertising and marketing practices


Stockholm University

Master of Arts in Cinema Studies 

Department of Cinema Studies.


Universidad Argentina de la Empresa

Licentiate in Public Relations.

American studies

Fashion and Film

Fashion and costume design history

Fashion newsfilms and cinemagazines

Celebrity culture

Consumer culture

Hollywood history 

Globalization and mass media


Archival research

Digital humanities

Historical Reception


Transdisciplinarity and complex thinking


English, Spanish, Portuguese, and Swedish.